The Leadership Coach's Blog
This leadership coach's blog, looks at the general public's inability to connect with Labour Leader Ed Miliband.
Political Leadership : Ed Miliband - Joe!
It's TV's 'The Weakest Link'. And the following tough question is posed to a hopeful contestant. 'Politics - The Miliband Brothers are called David and ?'. 'Joe' comes back the answer, after a thoughtful pause.
This after a newspaper article described the public perception of the Labour Leader as 'weird'. And then there is the attack by Lord Glasman on Ed Miliband, describing his leadership as having 'no strategy, no narrative and little energy'.
Plus the recent incident on Derby Station, where the Upper Crust sandwich-maker, upon serving the Labour Leader, said 'It's David isnt it?'
The general public, right now, simply do not seem to know who Ed Miliband is. He has a major identity crisis on his hands. It's not that he isn't trying. But right now Ed can't connect with his audience.
He comes across as bright and genuine. But the general public do not know who Ed Miliband really is and what he stands for.
Ed - Why not for the next twelve weeks abandon London and get in the tour bus? Visit every major town and city in Britain. Five nights a week. And talk to people. Face to face. Field their questions. Hear their troubles. And fill them with hope and inspiration.
Let your guard down and show the British public who you really are. Be open, honest and caring. Talk to the people in a language they understand. Not of policy. But of empathy and problem-solving. Ditch the PR experts and be true to yourself.
Soon you will tap into the zeitgeist, and discover a language and tone that matches the needs of the times. People will learn who you really are and how you can help them.
It will take openess and honesty for Ed Miliband to commit himself to such a tasking. But right now, with his personal poll and recognition rating at a low point, he has nothing to lose and everything to gain.
It's in times of personal adversity, that a true leader finds the spirit of courage within themselves. And that time is now for the Labour Leader.
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